LuckyToBe Buttons
       
     
Campaign Look & Feel
       
     
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Art Direction & Design of LuckyToBe Animation. A Social Good Campaign for Lucky Charms, Generall Mills.

People across the social web were proud to be themselves, even if it meant being a little different from everyone else. But the movement needed a yearlong rallying cry. This campaign used color as a way to celebrate diversity in all its many forms.

LuckyToBe Buttons
       
     
LuckyToBe Buttons
Campaign Look & Feel
       
     
Campaign Look & Feel
ALWAYSONIMAGES43.jpg
       
     
ALWAYSONIMAGES44.jpg