Art Direction & Design for the Nature Project
       
     
Nature Project Site
       
     
Nature Project Content
       
     
Nature Project Content
       
     
Art Direction & Design for a Nature Valley Social Media Campaign.
       
     
MyAdventure Iconography
       
     
MyAdventure Iconography
       
     
MyAdventure Web Banner
       
     
Art Direction & Design for the Nature Project
       
     
Art Direction & Design for the Nature Project

The Nature Project was created to show that Nature has the power to rejuvenate, inspire and energize. The Tumblr site encouraged users help prove it, and show the world that Nature is closer than everyone thinks.

Nature Project Site
       
     
Nature Project Site
Nature Project Content
       
     
Nature Project Content
Nature Project Content
       
     
Nature Project Content
Art Direction & Design for a Nature Valley Social Media Campaign.
       
     
Art Direction & Design for a Nature Valley Social Media Campaign.

The web was filled with outdoor adventure photos, but the conversation was disorganized. Nature Valley wanted to fuel the conversation and give it structure. MyAdventure is a simple campaign to turn friendly competition into inspiration. 

 

MyAdventure Iconography
       
     
MyAdventure Iconography
MyAdventure Iconography
       
     
MyAdventure Iconography
MyAdventure Web Banner
       
     
MyAdventure Web Banner