This brand identity reflects the close relationship MTS has with their clients, working alongside them as trusted advisors across all investment banking services, every step of the way. The “At your side, On your side” approach is reflected within the wordmark - MTS is more than advisors. MTS is a true partner.
The “partnership” symbol within the mark is used as a starting point to create a flexible and visually engaging graphic language as well as memorable illustrations that emphasize key messages.
The MTS logo is the key building block of our brand identity, the primary visual element that identifies the brand. It gives clients a glimpse into the MTS brand story and identity.
The chevron is the distinct visual graphic of the MTS brand. It reinforces MTS as a true partner, aligned to the client’s needs.