AMC was rolling out four new Costa Coffee iced drinks across their theaters and needed creative that could hold its own in a cinema environment. Everything in that context competes with the movies, so the bar is high.

We shot the drinks at a heroic angle, the same framing you see on a film poster. Moody lighting, the reds of both brands, reflective surfaces that made everything feel cold and cinematic. It was product photography that knew where it was going to live.