The McDonald's Worldwide Convention draws tens of thousands of operators and partners from around the world. Coca-Cola asked us to own their presence there completely. Strategy, design, video, all of it.

The creative foundation was the full Coca-Cola portfolio expressed as a single living gradient. Every brand, every color, pulled into one cohesive system. We built distinct zones for visitors to explore and at the center of it all, a fully reflective tunnel wrapped in brand content. You walked through it and felt the brand rather than just saw it.