The Feature Presentation has been part of going to the movies at AMC for decades. When Coca-Cola asked us to reimagine it, the job was to make something that felt like it belonged and still felt new. No easy thing.
We shot in New York City and Cape Town. Built the whole thing around the ritual of the movies, the popcorn, the shared experience of sitting in a dark room with strangers. The spot has been running for four years. More cumulative views than a Super Bowl ad. That's not nothing.
$1.3M production. Award-winning. On it from the first brief to opening night.
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CLIENT: AMC Theatres & Coca-Cola
CREATIVE AGENCY: Dedica
PARTNER: Todd Leach
CD/ART: Jaime Steger
CD/COPY: Lauren Demerest
ACCOUNT DIRECTOR: Ben Bolton
STORYBOARDS: Andrew Cherry
PRODUCTION: Cake Factory
EXEC. PRODUCER: Tammy Wetterberg
EXEC. PRODUCER: Molly Nee
DIRECTOR: Yves Callewaert
DP: Tim Sessler
Editor: Dayn Williams
VISUAL EFFECTS/POST PRODUCTION: Visual Creatures
MUSIC/SOUND: Mik Abiuso
TALENT: Seve Robinson, Jada Delgado -
Storytelling
Creative Direction
Art Direction
Storyboarding
Production
Editing
Post Production
Visual Effects
Music
